Yoga Selfies on Instagram: Reflections of a Curious Onlooker

yoga selfies 2

Some of the many interesting yoga selfies available on Instagram today. Photo credits (clockwise from top left): @bchanwarrior @1ofakindyogis @daveeatsfruit @yogibonzai @supportiveyoga @yesbabyilikeitraw.


As anyone who pays any attention to yoga on social media well knows, yoga selfies on Instagram have been dominating the cyberspace scene for some time now. As someone with less than zero interest in photographing myself doing a backbend (or whatever) and posting it online, I can’t speak to what it’s like to participate in this incredibly popular phenomenon. (True, I made a lame stab at establishing an Instagram account, but it didn’t get very far. My photos were boring and didn’t even sustain my interest, let alone attract legions of followers.)

I have been watching the whole thing unfold from the sidelines, however. I read the relevant blogs and articles that pop up in my newsfeed, and occasionally check out popular and/or interesting hashtags like #yogaeverydamnday and #curvyyoga. In the process, I find myself wondering: Why is this so popular? What does it mean for yoga? And what, if anything, does it mean to me?

As a writer with Lefty leanings, I’ve always had some vague sense that I should be constitutionally opposed to yoga selfies. But that’s really not my reaction. Instead, I find myself zigzagging between sociological curiosity (like any popular trend, it’s interesting for me to think into what it’s all about and why); personal disinterest (sure, it’s kind of intriguing, but I’d really rather just practice yoga and read about it, not look at photos); and – surprisingly – mixed, but largely positive feelings about it.

This is curious because again, I have this sense that someone like me should be denouncing the selfie craze as shallow, ego-driven, overly obsessed with the body, reinforcing thin/white/pretty/bendy stereotypes of yoga, etc. But, based on the limited knowledge I have about the whole “Instayoga” (to coin a term) scene, that’s not how I feel. Instead, I see some interesting and positive possibilities in it, some of which have already materialized, others which I can only imagine.

Without doubt, there are aspects of the yoga selfie that I find horribly depressing and alienating, as well. The problems I see, such as objectifying the body and promoting overly narrow ideas of beauty, however, already exist in spades elsewhere. Selfies didn’t create them; they’re simply manifesting them in a new form.

And, on balance, my best guess is that they’re probably doing more to counter those issues than reinforce them. Of course, it’s impossible to say. But there’s good reason, I think, not to simply dismiss the whole yoga selfie craze as shallow, retrograde, egotistical, and so on. To some readers, this may seem obvious. To others, it may sound Pollyanna-ish and shallow. Either way, I hope the following thoughts on why the yoga selfie fad may amount to more than simply showing off sleek bodies in gymnastic-like poses prove interesting, and even useful.


Democratizing yoga imagery

Extremely few yoga practitioners are ever going to have their photos featured in Yoga Journal or anything remotely equivalent. To score such publicity, you’d have to have not only a marketable body (thin, pretty, bendy, etc.), but some level of fame to boot. That leaves the vast majority of us out. On Instagram, in contrast, we’re pretty much all in, if we want to be. True, there are some economic barriers: you need access to the internet, and it certainly helps to have a smart phone. But, at least in North America, these block relatively few people in comparison.

Why does this matter? The seemingly high-minded response might be that it doesn’t, that true yogis could care less about public photos of themselves doing asana – or images of anyone else, for that matter. But such a perspective is, I think, unrealistic.

The fact is that most people do care about whose images are represented publicly – a lot. By and large, we can’t help it. As humans who have not yet attained enlightenment and are highly unlikely to do so in this lifetime, we are necessarily social beings. And, we happen to live in a very image conscious, visually driven society. So, as yoga practitioners, we are naturally highly attuned to the symbolic messages that yoga photos transmit. If we see nothing but air-brushed pictures of young, thin, pretty white women doing hyper-athletic poses, it has an impact on most of us, like it or not.

And at this point in the evolution of modern yoga – now that it’s a widely popular and culturally mainstream practice – the impact of these stock images is largely negative. Men, people of color, big bodied women, and many others often feel unrecognized, excluded, and implicitly devalued by them. At the same time, women who can imagine fitting themselves into this “yoga body” imaginary frequently suffer in other ways. Rather than being a tool for authenticity and empowerment, yoga becomes all-too-easily harnessed to the dead end project of seeking to create a false self that conforms to this unrealistic, mass market standard of commercially fantasized femininity.

The yoga selfie craze, however, has radically diversified the amount and type of “yoga body” images available. With the hashtag system, it’s super-easy to connect to others who identify with alternatives such as #BlackYogis, #YogaDudes, #fatyoga, etc. I believe that this is an important, and empowering development – not only for countless individuals, but for yoga and the culture at large.

Personally, I’ve noticed this increased diversity of images having a positive impact on me. Even though I’m a white, cisgendered woman who has always been the thin side, I’ve always experienced the standard “yoga body” model as alienating and undermining. For me, it serves as a powerful reminder of the fact that no matter how much yoga has been as a source of empowerment for me, yoga culture as a whole values the same standards of mass market femininity that have always made me feel alienated, and alternately resentful and inadequate.

Of course, the most popular yoga people on Instagram fit neatly into the thin, white, young, pretty, bendy mold themselves. But, rather than being utilized by a corporation as a means to sell product, they’re independent operators. As such, they have more leeway in their self-presentation, and often utilize it to make themselves more easily seen as the multi-dimensional human beings they truly are.

Even when this isn’t the case, it’s still true that zillions of alternative images are only a click away. And while they many not be as wildly popular, there are nonetheless many well-established, powerful alternatives, both in terms of individual yogis and hashtag-based communities of identity and interest.


Forming online communities

To be sure, the word “community” is highly over-used today. Unfortunately, however, it frequently seems impossible to find a better replacement. So, on the one hand, a grouping of photos under a hashtag isn’t really a “community.” On the other hand, social media can and does facilitate meaningful connections among like-minded people.

Personally, I’ve experienced this through yoga blogging, which used to be almost as popular as yoga selfies are now. (Back in the day . . . although it’s only five years ago. The peak of yoga blogging hit around 2010, but feels very long ago and far away.) And while I’m not involved enough in the Instagam world to know if similar relationships are being formed, based on my blogging experience, I’m assuming it’s possible, and even likely.

Presumably, the more that selfies share ideas or information beyond simply posting a picture of a yoga pose, the more such interpersonal connections and communities of interest will grow. Perhaps this is happening to a large extent already; I don’t know. When I see such newly minted Instagram stars as Jessamyn Stanley combining selfies with personal statements such as the one below, however, it makes me hopeful that this sort of quick but powerful means of communication will catch on, and have a positive impact both on countless individuals and yoga culture as a whole.


Jessamyn Stanley on Instagram

Full text of the photo tag seen in image above, top right: “Day 2 of #JoinTheFractal9Team Challenge is #camatkarasana (#wildthingpose) & the question: What’s A Goal You’re Currently Working Towards? I have a lot of goals, but my most fervent quests are usually non-physical achievements. Right now, I’m working on compassion. I constantly encounter people and businesses who give zero fucks about diversity and inclusion, especially within the #yoga community. I have pondered the reasons for this widespread discrimination and I think pondering is futile. I think it’s more important to focus on being compassionate towards those who fear and dislike what they don’t understand. Also, it’s a better use of energy to support people and companies who DO give a fuck about diversity and inclusion. Finding the real definition of compassion when dealing with those whose opinions differ from my own is a daily battle, and it’s a goal I intend to keep at the forefront of my priorities. If you want to join in, snap a picture of yourself in today’s pose and caption with your answer to this question.”


Encouraging exercise

This may seem overly mundane. But in our unhealthy, sedentary society, simply encouraging more people to practice yoga – even if only as exercise – deserves to be recognized as a good thing. The wildfire-like spread of yoga selfies since Instagram became available a few years ago makes it evident that lots of people find this form of self-expression enjoyable and engaging. And to participate, they’ve got to exercise. We know that exercise is important for physical and mental health, and that most people today don’t get enough of it. So, if yoga selfies can get more people to experience exercise as fun, that’s of benefit to them and society at large.

For sure, there are lots of legitimate concerns that can be raised regarding how the selfie craze can feed into problems of injuries, narcissism, shallowness, and so on. And I think that those criticisms should be voiced, and repeatedly. But again, I don’t feel that those issues were created by yoga selfies – they are evident throughout yoga culture at large. So, I don’t feel that this particular medium should be singled out for condemnation. The problems cross-cut the entire “industry.” Yet, yoga on Instragram offers some positive benefits, such as the diversification of yoga imagery, that I don’t see elsewhere.


Supporting home practice

This is potentially a big one. I don’t know to what extent it’s true that yoga selfies and the new “challenges” that have grown up around them are giving people more motivation to practice yoga at home. But when I scroll through my Instagram feed and see photos of people striking poses in their kitchens, living rooms, gardens, hallways, etc., I conclude that it probably does.

This, I think, is super-important. In the many years that I’ve been practicing yoga, I’ve been repeatedly struck by how hard most people find it to establish a home practice. Based on my experience, this is a huge problem for those who want to experience yoga on a deeper and more multidimensional level. While I feel that going to class with a good teacher will always be important, I don’t believe that even the best classes are sufficient on their own (once, of course, you’ve learned the basics).

Without home practice, you are always dependent on being guided by someone else’s experience of yoga. You don’t come up against your own internal resistances, barriers, and fears in the same way that you do on your own at home. And without this, I personally feel that practice is limited in how far it can progress.

Of course, I recognize that fiddling with the timer on your phone so that you can take a good selfie is hardly a scenario conducive to deep internal exploration. So perhaps I’m being wildly over-optimistic on this one. But, my hope is that if yoga selfies help a lot of people set up a home practice, some not insignificant number will eventually move beyond needing to manufacture images to feel motivated to do so – and that their practice will naturally take root, deepen, and grow into something richer and more meaningful over time.


Occasionally creating art

Many of the images I see on Instagam are interesting, and some are really striking. (I, like literally a million others, am a sucker for @laurasykora’s crazy cute photos of herself and her young daughter doing yoga together in matching outfits. While I know that it strikes the wrong chord in some people and can see why, I can’t help it. It’s just so. Damn. Cute!) Once in awhile, though, I stumble across something that really knocks my socks off. And I think that these exceptions are notable because again, they would never get the same level of airplay were it not for the popularity of yoga on Instagram.

While not a selfie per se, the photo that really hit me hard this week was the one of Richard Widmark, which went viral both in the blogosphere (thanks to YogaDork) and on Instagram this past week. I’m calling it art not because it was beautifully shot or staged – in fact, the fact that it wasn’t is part of what makes it so raw and forceful. I think of it as art because for me, at least, it’s a viscerally powerful, paradigm shifting, and thought-provoking image. And for me, that is what art does.


Some self-disclosure: my father passed away in 1989 of a heart attack, which was likely caused by fact that he had been severely overweight for many years – really, as long as I could remember. The excess weight he carried caused many other health problems, which had a very negative effect on me and my family, including adult onset diabetes, intensified arthritic pain, and highly limited mobility. It also tied into a lot of unaddressed issues that manifested in chronic stress, and unpredictably explosive irritability. So when I see a photo like this one, it brings up a lot of negative personal feelings of fear, sadness, grief, etc.

Yet I feel such a strong sense of buoyancy and spark in this photo that it flips those feelings into something poignantly bittersweet and inspiring. To me, it’s very moving. I find myself wondering what could have been different if my father had been able to engage with something like yoga. In this photo, I sense a spirit opening to new life possibilities. It’s a powerful way of depicting yoga – one that I can’t help but find discomforting, as well as inspiring.

I feel this photo working a change in me, the viewer. While I know that it will evoke very different responses in different people, I believe that as human beings, we have the innate ability to resonate with and be changed by such images. They’re important. For this reason, I hope that the positive possibilities that are inherent in this new photo-sharing culture continue to be explored, and grow. As someone who prefers to work with words, I won’t be one of those trying to do this work. But I’m hopeful that others will.

While I don’t plan to check #yogaeverydamnday, I will stay tuned and am curious to see what happens. I’m also interested to hear your views on the yoga selfie/Instagram phenom. In particular, I’m interested to hear from people who feel they’ve been positively or negatively impacted by it. So, please share your thoughts in the comments below if you’re so moved. And thanks for reading such a long post in the age of Instagram! 🙂


Note: I pulled the photos used in this post more or less randomly off of Instagram and didn’t bother to contact each person depicted individually as I figure that the photos were intended to be in the public domain. If, however, your photo was used and you’d prefer that it be taken down, I’m happy to do so. Just message me using the “Contact” page on this blog. Thanks in advance for your understanding. 



  1. I really like how expansive your thinking is. It’s pleasant to be able to zoom out for perspective isn’t it?

  2. paul

    there is a cultural component to selfies that i don’t think i’ll ever get, because i didn’t grow up with cameras in my friend’s hands, and am not into socializing and sharing my day-to-day life, as i think most selfiers are, which i think is the main motivator to selfieing, not ego tripping, though i’m sure that’s a component (and, where do you draw the line between creating self-confidence, as i’ve seen “fat” selfiers use it for, and showing off?). i think many yoga posture selfies are also to offer an instayoga / glimpse into stillness, manufactured though it is. why would a lefty be constitutionally opposed to selfies?

    • chorton

      Hi Paul – Thanks for you comment. I think that you answered your question in your preceding observation: because I didn’t grow up in the social media/share everything you’re doing online culture, I find it extremely difficult to get past my knee jerk assumptions that taking pictures of yourself in a yoga pose must necessarily be in some way negative: shallow, narcissistic, commodifying the body/self, etc. But when I actually take time to look through what people are doing, that sense of community, sharing, etc. does in fact come through. I think that I wrote the post to help me get past my old fogie biases 🙂

  3. I’m with you, and have been contributing educational, therapeutic video clips to further diversify the #yoga hash tag. @briankroekeryoga


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